As many businesses around the world are excited and getting ready to re-open from the COVID-19 temporary shutdown there are many rules and regulations a business owner must focus on.
To help you focus on your new processes and running your business under the new social distancing protocols we have compiled a COVID marketing checklist to help.
1) Update your Social Media Channels
As you probably noticed during the pandemic just how powerful social media is as many people turned to social media either to interact with family/friends, keep up with with the ever changing news, or finding information on a business.
Be sure to let your customers know when you are re-opening (the sooner the better!), any new processes/rules customers must follow, your hours and what to expect.
2) Update any Directory Listings and Google My Business Profile
When re-opening your business be sure to Log in to your Google My Business Profile and add your updated hours, any new rules/processes.
This way, when customers search your business name or services/products, your profile will show with up to date information, and will know you have reopened.
Have any other listings such as Yelp, Bing, Yahoo? This is the time to update those as well.
3) Send Out a Newsletter or Email Campaign
A newsletter or email campaign is an excellent way to alert your followers that you are open and of any new procedures or policies they must know regarding the health and safety of your business.
Be sure to add a call-to-action at the end of the newsletter or email with either a way to book/buy online, call you, or a special offer.
4) Update your Website
Your website is where your customers will go to learn more about your new operating hours, book an appointment, see any new events, or send you a general inquiry. Make sure that your website is up to date with the correct hours, policy changes, etc.
If you had any pop up banners, messages devoted to being closed during COVID-19 make sure that these are all removed.
5) Use Outdoor Signage
If you have a storefront, use a sign that indicates you are open. Even a simple sign in the window goes a long way!
Have questions or need help with your online presence? Diverse Marketing is here to help with all of your marketing needs.
Contact us to book a FREE Digital Marketing Consultation with a marketing expert and learn more about how we can help you stand out from your competition and get in front of your customers.
Diverse Marketing specializes in graphic design, web design, e-commerce, social media marketing & advertising, branding, & so much more. We provide our customers with admirable quality and creativity backed by the highest level of customer service to both local and international clients.
For more information on how we can help improve your online presence, get in touch. We would love to chat!