Want to outrank your competition on search engines? From social media
, blogging, search engine optimization and more we break down what it takes to help you reach the top. While it’s a fact that users of Google and other search engines are highly unlikely to go beyond the third result on the first page when conducting their online search. This is why it is so important to ensure that your website is built correctly from the beginning while continuously updating and promoting it. Here are 5 tips for what you can do to achieve better search engine rankings.
Be present on multiple social media platforms. There are many platforms, and being part of every one of them isn’t necessary. Find out where your target audience is most likely to be and focus on those platforms. Post informative content frequently while taking part in conversations, this will help bring peoples attention to your brand. Utilize your social media platforms to drive your audience to your website through your social media posts. This can be as simple as including a link in your social media post that encourages them to click and visit your site.
Whether you’re giving readers tips in your field of expertise, or asking professionals for guest blog posts, don’t overlook this oldie but goodie. By giving your audience useful information that they keep coming back for and giving search engines more content to crawl you are gaining the search engines trust and a better understanding of what you are all about. Let your social media audience know what they can find on your blog by linking a social media post directly to it, the more traffic the better!
- Search Engine Optimization
Knowing how to stay on top is incredibly important for those who want to succeed online. When people see your name at the top of search results, regardless of whether they click on your site, it helps them to see your business as credible and leaves your name in their minds. It’s like having a billboard on a busy street. People may not buy in every time they see it, but awareness is a step in the right direction.
An increasingly high portion of web browsing is done from hand-held devices. And a website that is not formatted & designed properly for smaller screen sizes can be an annoyance to anybody trying to scan it for the information they are looking for. Do yourself a favour— make certain that your website comes across beautifully, no matter the size.
- Know What Your Competition is Doing
Stay in the loop. Watch what people are talking about, and be talking about it too. Not just your direct competition, but everyone in your sphere of business. Stay on top of trends and news in your community— be present, and let your followers know you’re there.
Taking everything into account, it can be an exhausting task to keep up with your marketing. A full-time job, even. That’s where we want to help. Allow us to do the heavy lifting and take you to the top!
Diverse Marketing specializes in graphic design, web design, e-commerce, social media marketing, and branding. We provide our customers with admirable quality and creativity backed by the highest level of customer service to both local and international clients.
For more information on how we can help your business improve your online presence, get in touch. We would love to chat!